The global corporate leadership of the well-known American ice cream brand \u201cBen & Jerry\u2019s\u201d is stunned\u2014and powerless: Their former Israeli licensing partner has launched its own ice cream in Israel, with the blessing of \u201cBen & Jerry\u2019s\u201d parent company Unilever, called \u201cMilk and Honey\u201d (Milk & Honey)\u2014a creamy vanilla-honey ice cream with fudge chunks shaped like Stars of David. Production takes place in collaboration with dairy farmers from the Gaza border area and the beekeepers of Yad Mordechai. A portion of the proceeds goes directly toward the region\u2019s rehabilitation. <\/p>\n\n
The reason: Shortly before, the global management of \u201cBen & Jerry\u2019s\u201d had decided to ban the sale of its ice cream in Judea and Samaria (the West Bank). However, the Israeli franchisee and importer of \u201cBen & Jerry\u2019s,\u201d Avi Zinger, refused to carry out this directive. In response, the U.S. headquarters announced that it would not renew the franchise agreement and even planned to release a \u201cPalestine\u201d ice cream flavor as a gesture of solidarity. <\/p>\n\n
However, Unilever, the parent company of \u201cBen & Jerry\u2019s,\u201d did not support the boycott. Instead, it sold the brand rights for Israel entirely and permanently to Zinger. Although \u201cBen & Jerry\u2019s\u201d management filed a lawsuit against its parent company, it lost the case in U.S. federal court. The sale of the trademark rights to Avi Zinger was approved. <\/p>\n\n
Since then, the Israeli brand has been completely independent. And it\u2019s celebrating that with a Zionist ice cream\u2014right under the noses of the \u201cBen & Jerry\u2019s\u201d management in the U.S. <\/p>\n","protected":false},"excerpt":{"rendered":"
The global corporate leadership of the well-known American ice cream brand \u201cBen & Jerry\u2019s\u201d is stunned\u2014and powerless: Their former Israeli licensing partner has launched its own ice cream in Israel, with the blessing of \u201cBen & Jerry\u2019s\u201d parent company Unilever, called \u201cMilk and Honey\u201d (Milk & Honey)\u2014a creamy vanilla-honey ice cream with fudge chunks shaped […]<\/p>\n","protected":false},"author":2,"featured_media":9768,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_hide_socialbar":"","footnotes":""},"categories":[823],"tags":[4882,692,4879,994,4889,684,4888,4886,4887,654,4884,4878,2236,4880,4883,4881,693,4885,657],"class_list":["post-9767","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-en","tag-avi-zinger","tag-bds-en","tag-ben-jerrys","tag-boycott-en","tag-boycott-of-israel","tag-economy","tag-food","tag-gaza-border-area","tag-ice-cream","tag-israel-en","tag-israeli-economy","tag-judea-and-samaria","tag-middle-east-2","tag-milk-honey","tag-star-of-david","tag-unilever","tag-west-bank","tag-yad-mordechai","tag-zionism"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t